DIVE DEEP.
DESIGN BETTER.
Surface-level data only tells half the story. By moving beyond the obvious, User Insights Lab reveals the underlying motivations that lead to better, more intentional design.
DEEP EXPLORATION
Moving beyond clicks and heatmaps to understand mental models and emotional friction.
SYSTEMATIC THINKING
Transform complex qualitative findings into clear, prioritized roadmaps for your team
INSIGHT-DRIVEN DESIGN
Providing foundational insights to ensure every design decision is backed by user truth.
The Deep Dive
Research tailored to the Question
I focus on understanding real user behavior, not just documenting clicks. I design studies that allow people to show how they naturally navigate a product, identifying where they hesitate and what builds their confidence.
Adaptable Methodologies
I choose unmoderated, moderated, or mixed-method setups based on the complexity, the depth needed, and your specific timeline.
Practical Impact
I look for patterns that matter. My analysis connects user behavior directly to product decisions, highlighting both immediate quick wins and deeper structural issues.
Bridge the Gap
I collaborate closely with designers, PMs, and engineers to shape tasks and share early signals. This ensures findings aren't just reported, but actually become real improvements.
The Expertise
Hi, I’m Kristin.
My path to UX started with a computer science degree and a background as a software developer. Transitioning into Product Management, I led initiatives for Germany’s largest real estate platform that increased revenue by 20%.
Now based in the U.S., I’ve led over 80 user studies across healthcare, finance, and tech. Because I’ve been the developer and the PM, I understand the challenges your team faces. I don't just deliver data; I provide the context needed to build better products.
International Perspective: Experience across European and U.S. markets with a focus on cross-functional collaboration.
Technical Roots: Deeply familiar with the development lifecycle and tools like Figma, Axure, and Qualtrics.
Industry Depth: Specialized research in high-stakes sectors including Medical/Healthcare and Fintech.
The Stack
Research Methods
Qualitative and Quantitative Research Methods such as
In-depth interviews, usability testing, diary studies, concept testing, card sorting, surveys,
competitive benchmarking, heuristic evaluations, contextual inquiry, and A/B testing.
Strengths
Agile Environments, Cross-Functional and International Collaboration, Project and Product Management
The Toolkit
Qualtrics | UserTesting | Lookback | Condens | Miro | Figma | Axure | Jamovi | Optimal Workshop | iWork | Google Workspace
Industries
Retail | Fintech | Healthcare | Travel | Developer Experience | Humanitarian | E-commerce | Food | Safety-Critical Systems | Enterprise SaaS | B2B Technical Platforms
